In The Know with Axonify

The Zappos Approach to Building a Great Contact Center Culture

January 25, 2021 Axonify Season 2 Episode 17
In The Know with Axonify
The Zappos Approach to Building a Great Contact Center Culture
Show Notes

Think about the last time you called a contact center. How was your experience? Odds are it wasn’t the best part of your day.

Contact centers have a questionable reputation with both employees and customers. But they’ve become a critical part of the brand experience within the digital marketplace. How can you transcend the stigma and create a best-in-class customer and employee experience?

JD speaks with Rob Siefker, Senior Director of Customer Loyalty at Zappos, to find out what it takes to build a great contact center culture. Rob joined Zappos in 2004 as a temporary contact center agent and helped the team grow from 30 people to over 500. Today, he leads the contact center operation within one of America’s best customer service companies. During our conversation, Rob shares his insights on everything from corporate values and hiring practices to workplace training and the impact of the COVID-19 pandemic. 

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