How many times have you watched viral videos of Southwest Airlines flight attendants? They sing songs. They crack jokes. They make the safety spiel worth listening to. Southwest team members always seem ready and able to create exceptional guest experiences. However, they work in an industry that’s often known for the exact opposite. So how does Southwest do it?
JD sits down with Ginger Hardage, former SVP of Culture and Communications at Southwest Airlines, to find out how they built an exceptional workplace culture through frontline empowerment. Ginger spent 25 years leading a team of 150 people responsible for building and sustaining Southwest’s legendary culture and communications enterprise. She has received numerous honors throughout her career, including being inducted into the Public Relations Hall of Fame and being named one of Texas’ Most Powerful and Influential Women. In 2017, Ginger launched Unstoppable Cultures, a brand designed to help organizations create and sustain cultures of enduring greatness.
Check out the Unstoppable Cultures Fellowship, a 4-day, interactive Masterclass Experience that teaches proven, effective culture strategies and guides participants in creating their own Culture Roadmap, leading to increased retention, happier employees, and higher-performing organizations.
The 80 Percent is brought to you by Axonify. To learn how you can provide communication and training to your frontline workforce that actually works, visit axonify.com. If you have a frontline story you’d like us to explore on a future episode, let us know at podcast@axonify.com
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